From the Line website: Since 1995 we've focused on two things - going skiing and building skis for people that want to have more fun skiing. That's all we do, it's all we know, and it's what has enabled us to progress the sport further then anyone could have imagined ten years ago.

HERE'S OUR STORY:
The catalyst behind Line's creation and our mission still today is the simple concept that a skier needs innovative product to progress their riding and the sport. All of today's most popular action sports grew in popularity thanks to this evolution in the 80's and 90's. Unfortunately, this was not the case with our favorite sport of skiing. Through the years, ski designs hadn't changed outside of graphics and model names. They were all long, pointy, straight, stiff, essentially designed for elite Olympic racers to go faster on ice around poles wearing spandex.

Although Line is no longer a single skier building one ski at a time in a garage, our mission remains the same. Our story is less about a business and more about a passion for doing what you love. Line's actions have always been based on this passion for the sport, and the idea that what's best for skiing is best for skiers and any businesses involved. Although we had a strong hand in the past 10+ years of skiing's evolution, there are obviously many more people and businesses all critically involved in making skiing what it is today and what it will become tomorrow. The most important person to the future of this sport however is yourself, because without all of you there is not sport. Go join the Skier's Union and share your piece of skiing's story with the world and wear the Line name proudly so people will know about you, what they already know about us. . . YOU ARE A SKIER.